Madrid Welcomes the Future: ICSMC Hosts Inspiring Kick-off for RtO Cognitive Training
- International Center Sports Mental Coaching

- Aug 5
- 3 min read
The vibrant memories of Madrid in September 2024 still resonate deeply. It was a privilege for the International Center Sports Mental Coaching (ICSMC) to open our doors and host the pivotal initial meet of the Road to the Olympics (RtO) project right here in our home city. Seeing 40 determined Ukrainian and Greek athletes and their dedicated coaches gather under one roof, ready to embark on their cognitive training journey with the STUP (System Training Under Pressure) methodology, was an incredibly inspiring experience.

The atmosphere in Madrid that September buzzed with a unique blend of focused anticipation and heartfelt camaraderie. As the lead beneficiary for the cognitive training component, we at ICSMC had been diligently preparing for this moment. To finally welcome these talented individuals, each carrying their own unique stories and aspirations, felt like the true launch of a vital phase of the RtO project.
The forty athletes and coaches, representing both the resilience of Ukraine and the enduring spirit of Greece, arrived eager to begin their exploration of the STUP methodology. For many, this was their first introduction to the power of targeted mental training, and the air crackled with curiosity and a shared commitment to unlocking their full potential.
Our team at ICSMC designed a comprehensive initial program, carefully crafted to introduce the core principles of STUP in an engaging and accessible manner. Through interactive workshops, practical exercises, and insightful discussions, we delved into the crucial cognitive skills that underpin athletic excellence: concentration, focus, decision-making under pressure, and mental resilience.
It was truly moving to witness the athletes' enthusiastic participation. Despite potential language barriers (facilitated by excellent translation support), the shared language of athletic ambition and the universal desire for self-improvement created an immediate connection. We saw Ukrainian and Greek athletes collaborating during exercises, sharing their perspectives, and already beginning to build the cross-cultural understanding that is a cherished aspect of the RtO project.

The coaches, equally invested in the development of their athletes, actively participated in dedicated sessions focused on how to integrate STUP principles into their existing training regimes. Their insightful questions and eagerness to learn highlighted a collective understanding of the growing importance of mental preparation in achieving peak performance.
Beyond the formal training sessions, the meet in Madrid provided invaluable opportunities for informal interaction and relationship building. Sharing meals, exploring the vibrant city, and simply spending time together allowed the athletes and coaches to forge connections that will undoubtedly strengthen the RtO project as it progresses. As hosts, we were delighted to witness these bonds forming, reinforcing the sense of community and mutual support that is so vital for athletes navigating the demanding path to the Olympics.

Organizing and hosting such a significant initial meet required meticulous planning and seamless execution. Our team at ICSMC, with the support of our dedicated partners, worked tirelessly to ensure a welcoming and productive environment for all attendees. From arranging comfortable accommodation and nutritious meals to providing high-quality training facilities at Arganda del Rey, and expert facilitation; every detail was carefully considered.
On our third day we enjoyed the visit to the facilities of the International Center Sports Mental Coaching and the visit of the Vice President of the European Commission Margaritis Schinás within the agenda of the Rto project.


Looking back, the energy and enthusiasm of those days in Madrid continue to inspire us. It was a powerful reminder of the human potential that lies within these athletes and the crucial role that projects like Road to the Olympics play in empowering them to overcome challenges and strive for their dreams. As ICSMC continues to develop and deliver the cognitive training program, we carry the spirit of that initial meet in Arganda del Rey with us, committed to supporting these incredible athletes on their journey to success, both on and off the field of play.

The future of the Road to the Olympics, ignited in the heart of Madrid, looks bright indeed.



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